I Create Hold

The Innersense I Create Hold styling gel gives curls and other hairstyles strong, long-lasting hold and natural shine. Its moisturizing formula with organic aloe vera and organic honey defines curls, tames flyaways, and reliably keeps hair in place. Whether you’re styling bouncy natural curls, a sleek bun, or a textured wet look, the gel delivers a glossy finish while nourishing hair with valuable plant extracts.

• Product type: Moisturizing styling gel for strong hold, curl definition, and glossy hairstyles.
• Hair type & CGM: For all hair types, especially curly to coily hair. Suitable for the Curly Girl Method and curl care.
• Strong hold: Keeps curls and textured hairstyles in place for a long time and helps maintain the desired shape.
• Curl definition: Clumps curls, enhances their natural texture, and helps control frizz and flyaways.
• Versatile styling: For defined curls, sleek buns, slicked-back hairstyles, and glossy wet looks.
• Moisture & shine: Organic aloe vera and organic honey nourish the lengths, help retain moisture, and support a smooth, glossy finish.
• Key ingredients & formula: With aloe vera, honey, eucalyptus, and antioxidant plant extracts. Silicone-free, with no drying alcohol, scented with orange blossom. Not vegan.

The gel texture spreads easily through wet hair and adds definition without relying on rich waxes or heavy oils. Plant-based film formers help set the style, while organic honey and glycerin bind moisture. Organic aloe vera adds softness and complements the strong hold with lightweight care.

The gel really shines on curls: It helps clump individual strands and set the natural curl shape as hair dries. For sleek buns or slicked-back hair, smooth the strands into the desired shape instead. Its glossy finish enhances both styles. With curls, you can gently scrunch out the gel cast that forms as your hair dries.

Key ingredients

• Organic aloe vera: Aloe vera is the nourishing base of the styling gel and provides lightweight moisture. It promotes a soft, silky feel and helps reduce dryness-related frizz. Hair still feels pleasantly cared for, even with strong hold.
• Organic honey: Honey naturally binds moisture and also helps shape your style. It helps retain moisture in the lengths and leaves strands soft and shiny. The combination of hold and care is one of the main benefits of I Create Hold.
• Eucalyptus extract: Eucalyptus adds botanical care ingredients to the formula and promotes a soft feel. Innersense highlights its moisturizing properties, which help keep hair soft and resilient against mechanical stress. The extract is one of the styling gel’s key plant-based ingredients.
• Rooibos, ginkgo, and chamomile: Rooibos and ginkgo provide antioxidants that complement hair care. Chamomile extract helps create a smooth formula and rounds out the botanical care. Together, the extracts support a healthy-looking, glossy finish.
• Plant-based film formers and glycerin: Hydroxyethylcellulose and maltodextrin copolymer help shape the style by forming a fine, setting film on the hair’s surface. This gives curls and hairstyles definition and long-lasting hold. Glycerin also binds moisture, complementing the styling effect with nourishing properties.

How to use

• Wet hair thoroughly and divide it into sections if needed.
• Dispense 1–2 pumps into your palms and rub your hands together to distribute the formula evenly.
• Work the gel through wet hair from roots to ends. For long or thick hair, apply section by section and increase the amount as needed.
• For curls: Clump strands with your fingers or scrunch them from the ends toward the roots. Then air-dry or blow-dry with a diffuser.
• For smooth styles: Use your fingers or a brush to smooth hair in the desired direction and set it with the gel. For sleek buns, smooth the surface and tie your hair back.
• If a firm gel cast forms, gently scrunch fully dried curls to soften the feel.

Styling Guide

Volume & fullness

I Create Lift: Airy styling foam · adds root volume and fullness, without weighing hair down · light hold, also ideal for waves and curls

I Create Volume: Lightweight styling lotion · adds volume, texture, and shine from roots to the ends · medium hold for all hair textures

Curl definition & hold

Quiet Calm Curl Control: Nourishing curl cream · moisturizes, tames frizz, and clumps curls · for soft definition without strong hold

I Create Hold: Styling gel · strong hold and shine · defines curls and sets other textured hairstyles too

I Create Curl Memory: Moisturizing styling jelly · flexible, strong hold for curls and coils · helps create long-lasting, soft and visibly elongated curls

I Create Definition: Lightweight styling foam · strong hold and defined curl definition · reduces frizz and cuts drying time

Smoothing & natural styling

Air Dry Styling Cream: Lightweight gel cream · enhances natural hair texture and smooths frizz · flexible, gentle hold for easy styling without a stiff finish

Serenity Smoothing Cream: Smoothing blow-dry cream · reduces frizz and protects during heat styling · for smooth, sleek blowouts with natural movement

Texture & finish

Inner Peace: Whipped styling cream · adds texture, definition, and medium hold · for touchable styles with natural movement

Inner Reflection: Sculpting pomade · medium to strong hold with a glossy finish · for sleek looks, short hairstyles, and defined strands

I Create Waves – Texturizing sea salt spray · adds waves and curls more texture and fullness · for natural beach waves and a relaxed finish

I Create Finish: Flexible hairspray · sets your finished hairstyle with medium hold · adds shine, without leaving a sticky feel

I Create Shine: Lightweight finishing oil · adds shine and softness · tames frizz without additional hold

Innersense Organic Beauty

Innersense Organic Beauty was founded by hair care professionals Joanne and Greg Starkman. Their experience in the salon industry continues to shape the brand: high-performance shampoos, conditioners, and styling products with carefully selected ingredients that nourish hair and support its natural texture. The brand is a Certified B Corporation, is committed to more responsible manufacturing practices, and avoids silicones, sulfates, parabens, and synthetic fragrances. Explore Innersense hair care at Blanda Beauty.

FAQ

How strong is the hold of I Create Hold?
The styling gel provides strong hold for defined curls and textured hairstyles. It helps keep strands reliably in place and adds natural shine. You can adjust the hold by changing how much product you use. With curls, gently scrunch out any gel cast after your hair has dried completely.

Is I Create Hold suitable for curls and the Curly Girl Method?
Yes. The silicone-free formula contains no drying alcohol and is suitable for the Curly Girl Method and curl care. Curly to coily hair especially benefits from its definition and strong hold. The gel can also be used on waves when you want stronger hold.

Can I use I Create Hold to style a sleek bun?
Yes. The gel is also specifically suited to smooth, slicked-back hairstyles. Brush damp hair in the desired direction, distribute I Create Hold evenly, and smooth down flyaways. Then tie your hair into a bun or ponytail. You can use a little more gel for a wet look.

What is the difference between I Create Hold and I Create Curl Memory?
I Create Hold is a versatile styling gel for strong hold, shine, and a range of hairstyles. I Create Curl Memory was specifically developed for strong curls and coils, with a focus on long-lasting clumping, flexible definition, and visibly elongated curls. I Create Hold is the better choice for sleek styles and versatile use.

Does I Create Hold contain protein?
No. The current formula contains no hydrolyzed rice or quinoa proteins. Its styling effect comes from film-forming ingredients, while aloe vera, honey, and plant extracts provide additional care. The gel is therefore also suitable if you’re specifically looking for a styling product without added protein.

Is I Create Hold vegan?
No. The styling gel contains honey extract, so it isn’t vegan. The formula is silicone-free and contains no drying alcohols.

Ingredients

Water/Aqua/EAU, Aloe Barbadensis Gel*, Hydroxyethylcellulose, Maltodextrin Copolymer, Potassium Hydroxide, Gluconolactone, Sodium Benzoate, Calcium Gluconate, Alkyl Acrylate Crosspolymer, Citrus Aurantium Dulcis Peel Oil, Caprylic/Capric Triglyceride, Potassium Sorbate, Sodium Phytate, Glycerin*, Chamomilla Recutita (Matricaria) Flower Extract*, Eucalyptus Globulus Leaf Extract*, Ginkgo Biloba Leaf Extract*, Aspalathus Linearis Leaf Extract*, Honey Extract*, Limonene†.

* Ingredient from certified organic farming.
† Naturally occurring component of essential oils.