I Create Hold

The Innersense I Create Hold styling gel gives curls and other hairstyles strong, long-lasting hold and natural shine. The moisturizing formula with organic aloe vera and organic honey defines curls, tames flyaways, and reliably keeps hair in shape. Whether you want bouncy natural curls, a sleek bun, or a structured wet look, the gel provides a glossy finish while nourishing the hair with valuable plant extracts.

• Product type: Moisturizing styling gel for strong hold, curl definition, and shiny hairstyles.
• Hair type & CGM: For all hair types, especially curly to tightly coiled hair. Suitable for the Curly Girl Method and curl care.
• Strong hold: Holds curls and structured hairstyles in place for a long time and helps preserve the desired shape.
• Curl definition: Clumps curls, enhances their natural texture, and helps control frizz and flyaways.
• Versatile styling: For defined curls, sleek buns, slicked-back hairstyles, and glossy wet looks.
• Moisture & shine: Organic aloe vera and organic honey nourish the lengths, help retain moisture, and support a smooth, glossy finish.
• Key ingredients & formula: With aloe vera, honey, eucalyptus, and antioxidant plant extracts. Silicone-free, without drying alcohol, scented with orange blossom. Not vegan.

The gel texture spreads easily through wet hair and gives the strands structure without relying on rich waxes or heavy oils. Plant-based film-formers support hold, while organic honey and glycerin bind moisture. Organic aloe vera provides softness and complements the firm hold with lightweight conditioning.

Especially on curls, the gel demonstrates its strengths: it helps clump individual strands and set the natural curl shape as the hair dries. For sleek buns or slicked-back hair, the strands are instead deliberately smoothed into place. The glossy finish enhances both styling options. With curls, a gel cast that forms during drying can then be gently scrunched out.

Key ingredients

• Organic aloe vera: Aloe vera forms the conditioning base of the styling gel and provides lightweight moisture. It supports a smooth, silky feel and helps reduce dryness-related frizz. Even with stronger styling hold, the hair's surface remains pleasantly conditioned.
• Organic honey: Honey has natural moisture-binding properties and also supports styling definition. It helps retain moisture in the lengths and gives the strands softness and shine. The combination of hold and care is one of the most important benefits of I Create Hold.
• Eucalyptus extract: Eucalyptus complements the formula with botanical conditioning ingredients and supports a smooth hair feel. Innersense highlights its moisturizing properties, which help keep hair soft and resilient against mechanical stress. The extract is one of the styling gel's key plant-based ingredients.
• Rooibos, ginkgo, and chamomile: Rooibos and ginkgo provide antioxidant plant compounds that complement hair care. Chamomile extract contributes to a smooth formula and rounds out the botanical care. Together, the extracts support a healthy-looking, glossy appearance.
• Plant-based film-formers and glycerin: Hydroxyethylcellulose and maltodextrin copolymer support styling by forming a fine, setting film on the hair's surface. This gives curls and hairstyles structure and long-lasting hold. Glycerin additionally binds moisture and complements the styling effect with conditioning properties.

How to use

• Thoroughly dampen the hair and divide it into sections if needed.
• Dispense 1–2 pumps into the palms and rub between the hands to distribute the formula evenly.
• Work the gel into wet hair from the roots to the ends. For long or thick hair, work section by section and increase the amount as needed.
• For curls: Clump the strands with your fingers or scrunch them from the ends toward the roots. Then air-dry or blow-dry with a diffuser.
• For sleek styles: Use your fingers or a brush to direct the hair as desired and set it with the gel. For sleek buns, smooth the surface and tie the hair back.
• If a firm gel cast forms, gently scrunch fully dry curls to achieve a softer hair feel.

Which styling option is right for you?

I Create Hold is ideal if you are looking for a versatile styling gel with strong hold and shine. It defines curls while also working well for sleek, structured hairstyles such as sleek buns and wet looks.

I Create Curl Memory, on the other hand, is specifically designed for tight curls and coils. Its smooth gelée texture supports long-lasting curl clumping, a flexible cast, and a visually elongated curl shape.

If you prefer strong hold but would rather work with an airy foam texture, I Create Definition Styling Foam is an alternative. It separates and defines curls, reduces frizz, and helps shorten drying time.

For additional hold once a hairstyle is finished, I Create Finish hairspray with medium, flexible hold is a suitable choice. Discover more products in our Curl Care Collection.

Innersense Organic Beauty

Innersense Organic Beauty was founded by hair care professionals Joanne and Greg Starkman. Their experience in the hairdressing industry continues to shape the brand: high-performance shampoos, conditioners, and styling products with consciously selected ingredients that nourish the hair and support its natural texture. The brand is a Certified B Corporation, is committed to more responsible production methods, and avoids silicones, sulfates, parabens, and synthetic fragrances. Discover Innersense hair care at Blanda Beauty.

FAQ

How strong is the hold of I Create Hold?
The styling gel provides strong hold for defined curls and structured hairstyles. It helps keep the strands reliably in shape and adds natural shine. The strength of the hold can be adjusted by changing the amount used. With curls, any gel cast that forms can be gently scrunched out after the hair has dried completely.

Is I Create Hold suitable for curls and the Curly Girl Method?
Yes. The silicone-free formula without drying alcohol is suitable for the Curly Girl Method and curl care. Curly to tightly coiled hair in particular benefits from its definition and strong hold. However, the gel can also be used on waves when stronger hold is desired.

Can I create a sleek bun with I Create Hold?
Yes. The gel is expressly suitable for sleek, slicked-back hairstyles. Brush damp hair in the desired direction, distribute I Create Hold evenly, and smooth down flyaways. Then gather the hair into a bun or ponytail. For a wet look, use a little more gel.

What is the difference between I Create Hold and I Create Curl Memory?
I Create Hold is a versatile styling gel for firm hold, shine, and different hairstyles. I Create Curl Memory was specifically developed for tight curls and coils, focusing on long-lasting clumping, flexible definition, and a visually elongated curl shape. I Create Hold is the better choice for sleek styles and versatile use.

Does I Create Hold contain protein?
No. The current formula contains no hydrolyzed rice or quinoa proteins. The styling effect comes from film-forming ingredients, while aloe vera, honey, and plant extracts complement the conditioning benefits. The gel is therefore also suitable if you are intentionally looking for a styling product without added protein.

Is I Create Hold vegan?
No. The styling gel contains honey extract and is therefore not vegan. The formula is silicone-free and contains no drying alcohols.

Ingredients

Water/Aqua/EAU, Aloe Barbadensis Gel*, Hydroxyethylcellulose, Maltodextrin Copolymer, Potassium Hydroxide, Gluconolactone, Sodium Benzoate, Calcium Gluconate, Alkyl Acrylate Crosspolymer, Citrus Aurantium Dulcis Peel Oil, Caprylic/Capric Triglyceride, Potassium Sorbate, Sodium Phytate, Glycerin*, Chamomilla Recutita (Matricaria) Flower Extract*, Eucalyptus Globulus Leaf Extract*, Ginkgo Biloba Leaf Extract*, Aspalathus Linearis Leaf Extract*, Honey Extract*, Limonene†.

* Ingredient from certified organic cultivation.
† Naturally occurring component of essential oils.